Tuesday, April 20, 2010
My thoughts about the new iphone leak
So what do I think about the new iphone being leaked? As a Marketing Manager, I think it was a great way to revive a dying market. You would have to have been born yesterday to not know that the Android market is slowly taking over and the Iphone hype has been dying down lately. So what better way than to create a publicity stunt that involves information to be leaked about one of the latest and greatest? Just simply drop it off at a pub (where there would be a large number of people ages 21-40, the largest demographic of consumers for tech gadgets), and let the news grow on its own. That is my thought as a professional marketer, I think it was indeed a marketing ploy (and one executed beautifully, in my opinion), that was started to create a new buzz to revitalize the iphone market. Well done, Apple, I couldn't have done it any better.
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